Why exhibit at the show
Your brand at the heart of the year's agricultural event: participate for impact, stay for opportunities.
Each year, over 600,000 visitors wander through the aisles of the Show to discover, learn, entertain, taste, purchase local products, and engage with producers and breeders. Their satisfaction rate defies all competition and attests to the public's affection for this extraordinary event. This success also resonates digitally, with exceptional reach on social networks.
Visitors delighted by their visit to the Paris International Agricultural Show*:
- 94% of visitors are satisfied with the overall atmosphere of the Show.
- 99% of visitors who came to discover and taste new products are satisfied.
- 97% of them are satisfied with the welcome at the stands by the exhibitors.
- 72% of visitors made purchases during the Show, excluding lunch.
*Source: on-site satisfaction survey for the Show 2025
A must-attend for the profession*:
For professionals in agriculture, agri-food, and institutions, the Show is an essential event. They come from regions (70%), abroad (3%), or Île-de-France (26%) to stay informed about sector news, meet their professional contacts, reunite with their peers, and sign contracts.
- 94% of professional visitors who came to meet their contacts are satisfied.
- 91% of them are satisfied with the welcome at the stands by the exhibitors.
- 90% of professional visitors recommend visiting the Paris International Agricultural Show to a colleague.
*Source: online satisfaction survey in 2025
The most publicized event in France:
A fantastic media showcase, the Show is a must for journalists and politicians who flock to Porte de Versailles to campaign, exchange ideas, and debate with the public and actors of French agriculture. All major French media, both generalist and specialized, come together to cover this unique event in the world. Among them, official partners M6 and Le Parisien, who set up their platforms and studios within the Salon to relay its news, as well as broadcast special shows and programs
Attractive and loyal exhibitors of the SIA*
The International Agricultural Show is a key event, even historic, for the more than one thousand exhibitors who bring it to life each year.
- 73% of exhibitors are satisfied with their participation
- 83% of exhibitors wish to return and exhibit at the next edition
- 81% of exhibitors consider the SIA as essential for their business
Source: Online exhibitor satisfaction survey for SIA 2025